Achieving product-market fit (PMF) is one of the most critical milestones for any startup. It’s the point where your product satisfies a strong market demand, leading to scalability and sustainable growth. Yet, the path to PMF is often riddled with challenges, and statistics show that only 20% of startups manage to achieve it before running out of funds. For entrepreneurs, the question isn’t just how to scale but how to retain customers while continuously innovating in alignment with market needs.
